Founder's Vision

“As a woman who’s lived in heels and heavy jewelry on film sets and pageant stages, I created Lurap Jewels, so you don’t have to choose between comfort and luxury. You can have both — beautifully.”

She isn’t just a beauty queen or a film industry professional — she’s a visionary. With experience as a casting director and actor in Indian cinema, and a crown from prestigious pageants like Indian Princess, Parul knows what it means to shine.

Through Lurap Jewels, she empowers women to feel glamorous without compromise — offering jewelry that’s lightweight, luxurious, and easy to wear anywhere in the world. Her brand is more than fashion — it’s a lifestyle rooted in confidence, beauty, and accessibility.

— Parul Sharma, Founder